Apple unveiled its iPad Mini 7.9 inch tablet yesterday (Oct 23rd). This is good news for mobile publishers and advertisers.
The iPad appealed to a different consumer, the approach apple took with the iPad shows that people would use it lying down, at home, on the couch… it was very seldom presented as a – on-the-go-tablet. The convenience of a smaller device will appeal to more females and anyone always on the go. It can fit inside a jacket pocket very easily.
The Google Nexus and Amazon Kindle are competitors of this device. Google and Amazon have identified that there is a market for mini tablet users. The iPad mini will look to bridge the gap between iPhone and iPad users.
The resolution is the same as the iPad 2, resulting in little concern for mobile publishers and advertisers to creating new ad formats. Apple has done a great job in keeping screen sizes/resolutions limited. As we see with Android, it poses many hurdles with the large range of smartphone and tablet sizes.
All in all, it is a benefit in Apple having a new device in their repertoire, more opportunities for mobile publishers and advertisers to reach out to existing and new consumers with Apples ever increasing consumer base.